Arclume Films logoArclume Films

Services · Edmonton → Canada-wide

Brand films and commercials that make people believe you, then act.

We plan, shoot and finish cinematic films for mid-size and large businesses. Not "content." Not a guy with a gimbal. A creative production house that cares whether the thing works.

Explore the formats ↓

Brand Films

Meaning, narrative and trust. Why you exist, and why anyone should believe it.

Commercials

Attention, proposition and action. The right person, the right idea, the next step.

Plenty of films do both. The labels help you browse; they don't lock you in.

The ten formats

Ten chapters. Buy one.

Read them in order like a brand story, or skip straight to the one keeping you up at night. Nobody needs all ten. (Well, almost nobody.)

  1. Brand

    Make people feel what you stand for before you tell them what you sell.

    Sound familiar?

    • —You look like every competitor with a different logo.
    • —A launch or rebrand needs a declaration, not a feature list.

    Best for

    • Brand launch or rebrand
    • Mission-led and founder-led companies
    • Flagship website, recruitment or investor film

    The aim

    A sharper sense of who you are — for customers, and frankly, for the team too.

    An anthem argues a belief. An origin film tells how you began.

  2. Ad

    One audience. One idea. One thing we want them to do next.

    Sound familiar?

    • —You need to launch, compete or get back into consideration.
    • —Your current ads are polite, pretty and forgettable.

    Best for

    • Paid social and online video
    • Cinema pre-roll and product launches
    • Hospitality, destination and local awareness

    The aim

    An idea people remember long enough to act on.

    A commercial is the ad format. An activation film is built around a specific moment.

  3. Brand

    How it started, who built it, and why that still matters to your customer.

    Sound familiar?

    • —People buy from humans, and right now you're a website.
    • —Your story is good. Nobody outside the building has heard it.

    Best for

    • About pages and pitch decks
    • Founder-led brands
    • Partner and investor introductions

    The aim

    Trust that comes from a true story, told well. No invented hero arc required.

    Origin is where you came from. Manifesto is what you believe. Legacy is what you've meant.

  4. Brand

    Where you're going, why it matters, and why people should come with you.

    Sound familiar?

    • —Your strategy lives in a slide deck nobody rereads.
    • —Customers, staff and partners need to row in the same direction.

    Best for

    • New strategy or expansion
    • Talent attraction
    • Investor and stakeholder moments

    The aim

    Alignment — in plain language, without the jargon fog.

    Vision looks forward. It never dresses up a plan as a result.

  5. Brand

    How your brand looks, sounds, moves and feels — in motion.

    Sound familiar?

    • —Your identity is lovely on a PDF and lifeless everywhere else.
    • —You sell an experience that photos keep flattening.

    Best for

    • Hospitality and lifestyle
    • Retail and product brands
    • Launch atmospherics and website heroes

    The aim

    A recognisable world people want to step into.

    This expresses an identity. It isn't a full brand-design system.

  6. Ad

    Show what you offer, how it works, and why the right buyer should care.

    Sound familiar?

    • —Your offer takes too long to explain.
    • —Prospects nod politely, then don't understand the difference.

    Best for

    • Product and service pages
    • Sales enablement
    • Onboarding and launches

    The aim

    Clarity. Fewer confused calls, more qualified ones.

    This explains an offer. A proof film lets customers vouch for it.

  7. Brand

    Real customers and real outcomes, filmed so the doubt quietly leaves the room.

    Sound familiar?

    • —Prospects like you, but aren't sure yet.
    • —Your best results are trapped in a testimonial paragraph.

    Best for

    • Sales follow-ups
    • Website trust sections
    • B2B case studies

    The aim

    Confidence before purchase — with no manufactured quotes or invented figures.

    A case study verifies outcomes. A culture film reveals the people.

  8. Brand

    The people and habits that give your brand its character.

    Sound familiar?

    • —Every careers page says 'we're like a family'.
    • —Your values are on the wall but nowhere on camera.

    Best for

    • Recruitment and employer brand
    • Community programs
    • Internal milestones

    The aim

    Belonging people can actually see.

    This is a narrative, not a pile of behind-the-scenes clips.

  9. Ad

    Creative built for a moment: a launch, event, milestone or promotion.

    Sound familiar?

    • —A date is coming and the market needs to notice.
    • —Your campaign needs a hero piece and the assets around it.

    Best for

    • Product and venue launches
    • Events and seasonal campaigns
    • Promotional sequences

    The aim

    Timely attention, coordinated around the moment that matters.

    Here the release moment shapes the film, not just the message.

  10. Brand

    The deeper story of a brand, institution or community — preserved properly.

    Sound familiar?

    • —Decades of meaning risk being reduced to a timeline.
    • —An anniversary deserves more than a cake and a press release.

    Best for

    • Anniversaries and milestones
    • Institutions and family businesses
    • Community and cultural stories

    The aim

    A story worth keeping, for the people who come next.

    Legacy is what you've meant over time — not just how you started.

How the sausage gets made

Concept to final cut, under one roof.

01

Discovery & concept

Briefing, audience, message hierarchy, treatment, scripts, interview frameworks, storyboards and shot lists.

02

Pre-production

Timelines, crew, equipment, locations, permits, casting, call sheets and the boring stuff that saves your shoot.

03

On set

Direction, cinematography, lighting, sound, interviews, product and people filming — plus drone or stills when scoped.

04

Post & finishing

Story edit, colour grade, sound mix, music, captions, titles and every ratio you agreed you'd need.

Also on the call sheet

Corporate & leadershipLeadership messages, company overviews, recruitment and milestone films. Not an office montage set to ukulele.
Real estate & architectureCinematic property, space and location stories for agents, developers, hospitality and architects.
Social-first contentVertical shorts, reels, teasers and ad variants — shot for the hook, not cropped as an afterthought.
Documentary & editorialFounder profiles, long-form business stories and selective original film work.
Photography & asset librariesPortraits, workplace, product, location and campaign stills — one shoot, many uses.

Extras like drone, animation, translations or licensed music are quoted when your project needs them — never slipped in silently.

How to work with us

Commitment levels for every kind of relationship.

One project

One film or one defined campaign. Clear deliverables, clean handoff, done.

Multi-film

Plan and shoot several formats together, so your story stays consistent and your budget works harder.

Ongoing partner

Monthly or seasonal production at an agreed cadence. Like having a film crew, minus the payroll.

With your team

We slot in beside your marketing team or agency, with scope and rights agreed up front.

Every quote spells out films, shoot days, locations, crew, cutdowns, photos, feedback rounds and usage rights. In writing. Before anyone presses record.

The process

Eight steps. Zero mystery.

  1. 01

    Discover

    Your goals, buyer and what success looks like.

  2. 02

    Define

    The right format, message and where it will live.

  3. 03

    Develop

    Treatment, script, interview plan and storyboard.

  4. 04

    Prepare

    Budget, crew, locations, schedule and approvals.

  5. 05

    Produce

    We film. You look excellent. Snacks are present.

  6. 06

    Shape

    Edit for story, rhythm and clarity, with your feedback.

  7. 07

    Finish

    Colour, sound, captions, music and quality checks.

  8. 08

    Deliver

    Masters, cutdowns, ratios and stills — organised.

Questions

Things people ask before they ask for a quote.

Do I need all ten films?

Absolutely not. The ten formats are a menu, not a hostage situation. Most clients start with one or two that solve the problem in front of them.

How much does a film cost?

It depends on runtime, shoot days, locations, crew and deliverables. Tell us the goal and budget range, and we'll give you a clear written quote — no mystery maths.

Is drone, photography or social content included?

Only when it's scoped. We'd rather list exactly what you get than imply everything comes free with the popcorn.

Will this guarantee sales or go viral?

Nobody honest can promise that. We promise sharp strategy, careful craft and a film designed for a real business outcome.

Do you buy ads or manage social accounts?

No. We make the work. Your team or media partner places it — and we'll happily deliver versions built for each channel.

Do you work outside Edmonton?

Yes. We're based in Edmonton and work with mid-size and large businesses across Canada.

The easy part

Continue your influence on how people think, feel, and remember.